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Beehive Logo: Local Artist Inspired By Regional Landscape

February 24, 2020

Beehive Logo: Local Artist Inspired By Regional Landscape

When you think Beehive Cheese, the first thing you probably think of is cheese. Of course. The second is beehives! Probably. The second thing you might actually think of is your favorite cheese, like Apple Walnut Smoked or Pour Me A Slice. That’s okay, too. Without thinking real hard (or too much), our classic logo will also come to mind: A field of large beehives and two workers bringing a cow in from pasture. The surreal piece, which looks and feels like a classic, captures that essence of who we are… fun, a little strange, and small but memorable.

What’s that, friend? You… you don’t know what we’re talking about? Oh no! I’m gonna need you to buckle in STAT because we’re hitting 88 mph to kick it to the past! It’s time for some history that people who do and don’t know the logo can enjoy.

Let’s start the story here: As they ventured into the world of cheese together, Tim & Pat realized that they needed a logo for their new company, Beehive Cheese. But who would they go to? Finding an artist to do a logo is frankly a pain. And then there’s coming up with a vague idea so the artist has something to work with. It’s a whole process. A whole stress inducing process.

Pat had an idea. Back in college he had framed paintings for an artist, and that artist’s son, Jeremy Winborg, was a friend and an up and coming artist himself. Pat and Tim had always liked his art, feeling like it fit their personalities and therefore the personality of Beehive Cheese. Tim commissioned Jeremy to create something that would give a sense of Beehive Cheese. He delivered.

Let’s check it out piece by piece.

  1. In Jackson Hole, WY, along the river outside of town, you used to find large piles of hay that looked vaguely like mushrooms, according to Pat, because they were stacked up inside 8 foot tall fences that would keep out deer who wandered out of the woods. Jeremy thought that those stacks looked more like beehives than mushrooms, and that was where his inspiration started.
  2. The two boys walking in with the cow from pasture Pat says represents family, and it’s often joked that they’re Pat and Tim.
  3. In the first version, Jeremy had painted a steer instead of a cow. When Tim & Pat saw the original finished product, they had to tell Jeremy that he probably needed to change that. They were in the dairy industry, after all, and you can’t get milk from a male cow. Jeremy painted a cow over it.

In 2015, they reached a crossroads. They loved the logo, but they realized over the years that it didn’t translate well to the cheese labels. Enough was going on in the logo to where when it was shrunk down, you could hardly tell what things were outside of the cow. With Pat and Tim’s kids coming back to the company, they knew it was time to make some changes and made the hard decision to change the logo. It wasn’t just the two boys representing Pat and Tim anymore; the heart was still Utah, but the importance was on the whole team now. To show this, they kept the beehive haystack and made it the central focus.

The original painting is proudly hanging in Tim’s house. If you ask him nicely, he might send you a snapshot of it :) I hope you enjoyed this tour through our history, and most importantly I hope you took notes on this because there’s a quiz later.





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Cheese Wedges

The Beehive Cheese brand promise is at the core of our everyday whey of life. This promise reflects who we are as a family-run company and our promise to our customers. If you have a problem with your cheese we will make it right. Our promise to you is simply this; Great Cheese, No Excuses.

Apple Walnut Smoked

This cheese is cold-smoked in small batches using local Utah walnut wood and slices of red apple. Apple Walnut Smoked has a subtle sweet and nutty flavor with a hint of smoke. 

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Quality Ingredients

Apple Walnut Smoked is made from the milk of Jersey cows from Ogden’s Wadeland South Dairy. Wadeland’s Jersey cows enjoy 350 acres near the salty marshes, ponds and mudflats of the mineral-loaded soil of the Great Salt Lake.

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Barely Buzzed

Unique espresso and lavender hand-rubbed cheese with subtle notes of butterscotch and caramel. Made from the milk of Jersey cows; this is a full-bodied cheese with a smooth, creamy texture. Barely Buzzed is our most popular cheese and is considered by many to be a great American original.

Quality Ingredients

It’s all about the rub. Colorado Legacy Fine Coffee's produces a Beehive Blend of South American, Central American, and Indonesian beans roasted in different styles exclusively for Barely Buzzed. It turns out the love for food and artisan craftsmanship runs in the family. The owner and roaster of Colorado Legacy Fine Coffee is the brother of cheesemaker Tim Welsh.

Our unique espresso blend is then mixed with French Superior lavender buds and freshly ground onsite. The mixture is diluted with oil to suspend the dry ingredients in the rub. Rubbing the cheese produces notes of butterscotch and caramel near the rind, which find their way to the center of the cheese.

Barely Buzzed is aged in our humidity controlled facility and then moved to two different temperatures during the aging process to develop texture and flavor.

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Interesting fact

The name "Barely Buzzed" came from Andrea at Deluxe Foods in California. She was the winner of the “Name this Cheese” contest.

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Big John's Cajun

This spicy hand-rubbed cheese packs a heated punch as you near the rind. Made from the milk of local Jersey cows in Northern Utah, the combination of sweet creaminess and spice make it a great addition to any cheese plate.

Quality Ingredients

The spice is right! Our Cajun rub was developed by local Ogden, UT chef John Dearmin using only the finest ingredients. Unlike typical Cajun rub, Big John uses cayenne pepper instead of paprika. Sorry, the rest of the recipe is top secret. The spiciness of the rub is a nice compliment to the creamy texture of the cheese. Watch out, this cheese packs a heated punch as you near the rind.

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Promontory

As the patriarch of the Beehive family of cheeses, Promontory is an Irish-style cheese with buttery, full-bodied texture and snappy, citrus-like fruity notes.

Quality Ingredients

Promontory, as well as all Beehive cheeses, is made from the milk of Jersey cows from Ogden’s Wadeland South Dairy. Wadeland’s Jersey cows enjoy 350 acres near the salty marshes, ponds and mudflats of the mineral-loaded soil of the Great Salt Lake. The same nutrient-rich soil that feeds thousands of migrating birds, feeds the lush alfalfa that the cows love to eat.

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Interesting Fact

Jersey cows are the smallest, and arguably the cutest, of dairy cow breeds. Despite their small size, they produce milk with the highest protein and fat content. Higher fat and protein means the milk is creamier. This is why Beehive cheese crafts such beautifully creamy cheese. 

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Red Butte Hatch Chile

Beehive Cheese has a passion—to return to simple, local food. Our company’s efforts to use local ingredients gives our cheese and our company a sense of place.  This sense of place holds true for one of our oldest charitable partners, Red Butte Garden at the University of Utah and their mission to connect people with plants and the beauty of living landscapes. 

Beginning in 2018, Beehive Cheese Company will donate 3% of the gross sales of Red Butte Hatch Chile cheese to Red Butte Garden to further their efforts to maintain a place where nature and people connect.  

It makes sense for us to align with this local partner to create, support and make a difference in our community.  Buy some Red Butte Hatch Chile cheese today and help us support the landscape and lifestyle we love.

Quality Ingredients

Loaded with New Mexican Hatch Chiles, Red Butte Hatch Chile is proving to be one of our most popular cheeses among fans.  We mix spicy chilies into the cheese which are then pressed into the curd.  

Our signature rub contains dried chiles and spices which bring out floral and savory notes in the base cheese.

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Seahive

Hand-rubbed with local honey and Redmond RealSalt®, Seahive is a beautifully balanced treat. Made from the milk of Jersey cows in northern Utah, this is a full-bodied cheese with a smooth, creamy texture. SeaHive is shaping up to be one of our best cheeses. It is a true expression of our local flavors, superior quality and creativity.

Quality Ingredients

From the land of salt and honey. Our Seahive is hand-rubbed with wildflower honey harvested from a local farm and RealSalt® sea salt. RealSalt® is harvested from an ancient sea bed near Redmond, Utah and contains unique flecks of color from more than 50 natural trace minerals.

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Teahive

Leave it to the Beehive family to create another unique, delicious cheese!  Teahive is a “feel good” cheese. The soothing qualities of tea and the relaxing properties of bergamot combine to produce a lovely cheese with rich fragrances of orange blossoms in April. The creaminess of this Jersey cow cheese immediately delights the palate and the complexities of the tea-rubbed rind continue through the finish.

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Fully Loaded

Fully Loaded is fortified with rye whiskey. Bold and spicy, with hints of cinnamon, anise, and honey. The rye whiskey imparts a complex kick to Beehive’s creamy, Irish-style cow’s milk cheese

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