Tastes like its straight from the Utter!! Best creamiest cheese I've ever had. The Hatch Chile is my favorite but the other flavors are really hard to beat. Absolutely love this cheese. I noticed a review from someone on how they were dissapointed in the packaging and fluff and stuff. You're buying cheese, not a artsy gift basket. The review was really unfair. Anyway, buy yourself the sampler with all the flavors, You won't be dissapointed!! William, Hillsboro, Oregon